It’s Time to Update Your TikTok Marketing Strategy

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If you haven’t checked out TikTok’s What’s Next 2024 Shopping Trend Report yet, seriously, do yourself a favor and check it out. Every online seller needs to see it.

The report shows how spending habits are shifting and offers some great insights on how to shape your future marketing strategy.

But here’s the thing—while the message is clear, the way they present it is, well, a bit on the creative side.

For example, instead of simply saying “communities are becoming places where people feel safe and connected,” they go with “communities are becoming a new form of self-care, bending bridges of belonging to soothe feelings of loneliness.”

I get it—they’re sticking with the “bending” theme throughout the report. And hey, this is TikTok we’re talking about—it speaks the language of youth, which is a big part of its user base. (If you’re targeting Millennials and Gen Z, adopting a similar style might actually work in your favor)

I’m not knocking their writing—it’s just that some of those fancy phrases might fly right over the heads of super-busy online sellers who prefer things straightforward.

So, I’ve decided to break things down into a more digestible format to help you make the most of these new trends and get your online business off the ground.

To start, the report is split into three main areas:

Now, TikTok predicted these trends based on certain shopping trend signals.

In case you’re wondering, a trend signal is basically a clue or evidence that suggests a particular trend is on the rise.

But I won’t get into the nitty-gritty of those signals because, honestly, I don't want to drown us in technical talk that might just leave us both scratching our heads.

Instead, I’ll just go straight into teaching you 15 practical ways you can make the most of these new trends—just like I’m doing right now.

1. Let your audience see what your brand stands for. If your brand is all about sustainability, share behind-the-scenes clips of your eco-friendly practices, like using recycled materials or reducing waste. It’s a great way to connect with folks who care about the same things.

2. People love content that brightens their day. Use vibrant visuals, catchy tunes, and feel-good messages. For instance, you could show how your product adds a little joy or color to someone’s routine, like a bright scarf on a gloomy day.

3. Tap into that warm, fuzzy feeling of nostalgia. If you’re selling vintage-inspired goods, set the scene with a retro vibe—think ‘80s-inspired outfits with a modern twist. It’s a hit with both the young and the young at heart.

4. Get your customers involved by creating challenges or hashtags. For example, if you sell kitchen gadgets, ask your community to share their best recipes using your tools. It’s a fun way to build a sense of community while showcasing your products.

5. Partner up with brands that align with yours to reach a bigger audience. If you sell fitness gear, team up with a healthy snack brand for a giveaway. These collaborations can introduce you to new customers who are likely to love what you offer.

6. Keep an eye on what’s trending globally, and see how you can incorporate those ideas into your content. Since TikTok trends can spread like wildfire across countries, jumping on the right one could give you a major edge.

7. Make your followers feel like part of the team. Use polls or Q&A sessions to get their input on new products. For instance, let them vote on the next color option for your product. This way, they’re more invested in what you’re creating.

8. Take advantage of TikTok’s AI tools to tailor your content. If your product appeals to different age groups, create targeted videos that speak directly to each group’s interests. AI can help you hit the right notes with the right people.

9. In a time when everyone’s looking to stretch their dollar, offer advice on how to get the most out of your products. For example, if you’re in fashion, show how to style one piece in multiple ways to maximize value.

10. TikTok is all about quick, snappy content. Focus on creating videos that grab attention fast and deliver something valuable—whether it’s a product demo, a quick tip, or a fun skit that shows off your product.

11. Stay in the loop with what’s trending on TikTok, from popular sounds to cool effects. Using these in your videos keeps your content fresh and boosts your chances of getting noticed by new viewers.

12. Consistency is key on TikTok. Keep posting regularly to stay on your audience’s radar and make sure to interact with comments and messages. The more engaged you are, the more your content will pop up in their feeds.

13. Regularly check your TikTok analytics to see what’s hitting the mark. Use these insights to fine-tune your content strategy, focusing on what your audience loves the most.

14. TikTok trends can go viral overnight, so stay flexible. If a trend that fits your brand takes off, don’t hesitate—jump on it quickly. Adapting fast can keep you relevant and top of mind.

15. Don’t be afraid to try out new ideas and formats. TikTok rewards creativity, so experimenting with different content styles can help you find what works best for your brand. It’s all about finding your groove.

By following these 15 tips, you're setting your online business up for some serious marketing success. From there, TikTok's algorithm will do the heavy lifting, driving traffic to your content and getting it in front of people who are ready to buy what you're selling.

TikTok is quickly becoming the new Google, and here's why: As an advertising channel, TikTok offers conversion rates of up to 5%—that’s 1% higher than Google Ads’ top average. And get this, if you collaborate with influencers to create content about your products, that conversion rate could skyrocket to 15%.

So, let’s be honest—using TikTok isn’t just an option anymore. If you're an online seller, it’s a must.

See you in the next set of tips!