MORE SALES for Your Amazon Business: Change Your Keyword Research Strategy NOW

Today, I’m going to share a simple trick that has been a total game-changer for my Amazon listings.

When I first started selling online, I had a hard time getting my products onto the first pages of Amazon, where they’d have a shot at being bought. I almost gave up, thinking there was no way I could compete with the big players who’d been ruling those pages forever.

Then, I discovered the trick they’d been using and decided to use it, too. It has become a cornerstone of every product launch I’ve done since.

But before I break it down for you, let’s talk about what it takes to rank high on Amazon.

Unlike Google, where algorithms analyze dozens of ranking factors, Amazon focuses on a single factor: SALES VOLUME.

Yep, you read that right. The products that sell the most are the ones that dominate the first page on Amazon. It’s as simple as that.

Now, I know what you’re thinking—“Wait a minute, I want my products to rank so they can make sales, but you’re telling me they need to make sales first to rank? Isn’t that backwards?”

Totally valid point. But here’s the deal: there are plenty of ways to generate sales on Amazon. Picking the right product, optimizing your listings, running Amazon ads—these are all tried-and-true methods.

But here’s the kicker—ranking on Amazon doesn’t help you make sales; it helps you make MORE sales. It follows the principle of cumulative advantage where early success leads to more success, making it easier for some to keep winning while others fall behind.

So, what’s the trick that helped me tap into this cumulative advantage?

It’s all to do with optimizing my product listings with the correct keywords.

Before I became a full-time online seller, I was already juggling several successful blog sites. One of my secret sauces was using keywords with the highest search volume, and it worked like a charm for my blogs.

 Fast forward a few years, and I found myself instinctively applying that same strategy to my Amazon listings. BIG MISTAKE.

 It wasn’t until I lost a few thousand dollars in potential sales that I realized I was optimizing all wrong.

 So, I took a step back and reminded myself of my goal as an online seller. My goal is not just to drive traffic to my store, but to MAKE SALES. To achieve that, I need to focus on keywords with high SALES volume, not high search volume. The clue is in the

 But wait—don’t keywords with high search volume lead to more sales?

 That’s where I was mistaken.

 High search volume doesn’t automatically mean more sales. In fact, many of those popular keywords with tons of searches have really low conversion rates.

 Take the keyword “phone case,” for example. It gets 500,000 searches a month but only converts at 3%. Or “running shoes,” with 400,000 searches but just a 2.5% conversion rate.

 On the other hand, more specific keywords like “Organic Turmeric Capsules with Black Pepper” only get about 1,500 searches a month, but they convert at 20%. And “Eco-Friendly Bamboo Toothbrush for Kids” has just 800 searches but an 18% conversion rate.

 Especially when running ads and bidding on keywords for PPC, going after those high search volume keywords isn’t the smartest move—you’ll end up paying for keywords that don't lead to sales, which cuts into your profit.

 So, how do you find keywords with high sales volume?

 You can either do it manually or use a keyword research tool.

 Personally, I recommend using a keyword research tool. It’s faster and gives you more accurate results.

 A keyword research tool like Keyword Hunter Pro can give you loads of data on a seed keyword—a broad term or phrase related to the product you're researching.

 But don’t worry, you only need to focus on three key pieces of info:

 1. Conversion Rate

2. Market Availability

3. Relevance

Make sure your keywords have conversion rates higher than 20% to boost your chances of making sales. When you’re cleaning up your data, just remove any keywords with conversion rates of 19% or less.

Now, what’s market availability? It’s simply the amount of a product that’s in stock and ready to be sold. Ideally, you want to focus on keywords where the top three sellers are capturing less than 40% of the sales. If they’re taking more than that, it means there are fewer sales left for everyone else to grab.

Once you’ve filtered out the keywords with low conversion rates and poor market availability, it’s time to remove any that aren’t really relevant to your listings.

Some keyword research tools can show you the keywords used by the top three sellers. You can copy those keywords and add them to your own list, which can further boost your sales.

Who would’ve thought that a simple tweak in your keyword strategy could make such a big difference in your sales?

Hopefully, this trick helps you clear that final hurdle and get your sales to take off.

Stay tuned for more tips next week!